As a small business owner, you may be wondering why you need a website or why you would need to update your website. You may be thinking that it is just not in your budget, and would not be a good place to invest. So ask yourself how is anyone going to find your business without a website so that they can become clients, how will your potential employees find you? Are you advertising locally in newspapers, radio, or mailing fliers or postcards? What if that potential person does a search in their favorite search engine will they find you? If they won't find you, you can change that by adding a website.
By having a website you help establish your credibility as a business, and while trends in technology and trends change over time this is one concept that has stood the test of time. In 2006 BJ Fogg, Ph.D. at Stanford University shared a slide deck titled "What Makes A Website Credible?" and a two of the items he lists under "Why does Web credibility matter?" are:
• Web sites are first customer contact point
• The Web is not going away
Fast forward from 2006 to 2015 and you can still find articles that address how a website adds value to your business.
“A website is a direct reflection of a business. Is your site mobile friendly and is your content up-to-date? Does it convey that you are a successful, thriving business with a large client base? Is your business brand presented professionally? Visitors will make decisions based on their perception of your business as they see it through the lens of your website”.
And yes the concept is still being written about, one example can be found at "Does A Website Add Value To Your Business?" published by InterEdge Marketing.
Building on the credibility that you are building for your business with a website you can also connect with new customers. To help clients find your business your website should be mobile friendly to rank higher in search engine results. If you have a site that was created more than 5 years ago then you should review your site on a mobile device to see if it is responsive and if not then it is time to make some updates.
Once you have a potential new customer your site can explain your business to first-time visitors. A good website will define your business, for example, are you an electrician you can indicate if your work is commercial, residential, or both. A new homeowner is not going to want to engage with an electrician that only works on commercial projects, and your website should clearly call out to that potential customer to indicate that you work on residential projects. Additionally, your site ‘about us' section can differentiate you from your competitors and define your value proposition.
At Blue Shutters Web Design we are here to create your web presence as well as updating your site as you continue to grow to keep your website current and easy to use. Contact us to discuss how we can work together to create or update your online presence.
(Note This blog like a business it will evolve over time I am sure you will see changes as I add blog posts and incorporate things like categories etc. I am making the decision to exclude comments within the blog at this time, you can always start or join a discussion on my Facebook Page.